Презентация на тему: Student’s C ustomer E xperience

Student’s C ustomer E xperience Respondents The results of our customers insight Questions Questions Questions Questions Questions Questions Questions Questions Customer touchpoints Customer Corridor and Customer Touchpoints Value creators Touchpoint channels The customer journey map Transport Student’s C ustomer E xperience Going back Student’s C ustomer E xperience
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Первый слайд презентации: Student’s C ustomer E xperience

A traditional grocery store Bikeeva Y. Salikovskaya V. Cyriaque Millot Kar l -Rafael Kubisch Goncharova E.

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Слайд 2: Respondents

20-25 age Female Students 2

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Слайд 3: The results of our customers insight

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Слайд 4: Questions

1. Which are the differentiating points during your shopping? Why/how do you choose your shop ? Quality Price Location Range 4

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Слайд 5: Questions

2. How often do you go shopping ? 3-4 times per week Every day (1) 5

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Слайд 6: Questions

3. How do you choose a specific product ? Price Density of customers in the shop Clarity of the price display, product close to price tag 6

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Слайд 7: Questions

4. Why would you buy on an impulse? If yes, then why do you choose this product? Sales Design of the product, the store´s brand influences Smell 7

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Слайд 8: Questions

5. Do you plan what you are going to buy? Shopping list Shopping habit 8

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Слайд 9: Questions

6. How do you usually pay? Cash Cash + Card 9

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Слайд 10: Questions

7. Which transport facilities are essential for you? Access to store with public transport/car Access to parking with the shopping car 10

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Слайд 11: Questions

8. What type of package do you usually use? Plastic 11

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Слайд 12: Customer touchpoints

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Слайд 13: Customer Corridor and Customer Touchpoints

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Слайд 14: Value creators

Functional Show key differensation points Show main values for clients Reputation Provide competitive price Provide competitive offer Demonstrate client oriented service Emotional Make customer feel welcome Make customer feel that we care about his needs Make customer feel apreciated 14

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Слайд 15: Touchpoint channels

15 Pre- consumption 1 contact Core e xperience Purchase

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Слайд 16: The customer journey map

For students 16

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Слайд 17: Transport

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Слайд 18

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Слайд 19: Going back

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