Презентация на тему: Slow fashion

Slow fashion
Contents
Studies review
Studies review
Contents
Initial research design
Interview insights
Updated research scope
Survey design
Contents
Overview
Cluster 1
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Contents
Cluster 5
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Первый слайд презентации: Slow fashion

Aleksandra Gorkovenko Elisey Chaus

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Слайд 2: Contents

Studies review Research design Results Areas for further research

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Слайд 3: Studies review

Following principles of consumption are included in definition of slow fashion (Fletcher, 2007) : Purchase of products that are produced according to slow production Buying high-quality and durable clothes Purchase less and long-term use Equity Authenticity Localism Exclusivity Functionality Slow fashion can be defined theoretically through underlying dimensions (Sojin Jung and Byoungho Jin):

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Слайд 4: Studies review

How broad the term “Slow fashion” is? How it can overlap with other lifestyle trends like slow food, conscious consumption etc.? How can we define consumers of slow fashion? How can we classify them in different groups? What is the difference between fast fashion consumers and slow fashion followers?

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Слайд 5: Contents

Introduction Research design Results Areas for further research

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Слайд 6: Initial research design

Statistical hypothesis testing Survey In-depth interview with an one of the followers How does he understand the slow fashion movement in general? How could he describe the slow fashion consumer and her difference from others? Why does he consider himself as slow fashion consumers? What does it mean for him to be that person? How has he developed this consumer behavior and what are his buying patterns right now? What does he wear? Which products are slow-, fast-fashion produced and why? In his opinion, what products are purchased by slow fashion consumers? Whether it’s slow fashion production goods only or it could be anything? The questionnaire from study “From quantity to quality: understanding slow fashion consumers for sustainability and consumer education” and expand it to section with questions which categories respondents never, probably and absolutely would buy as slow-, fast-produced products. Applying the cluster analysis technique for customer segmentation Investigation of consumer behavior regarding slow-, and fast-produced goods purchasing for each consumer groups. Hypotheses rejecting or not rejecting

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Слайд 7: Interview insights

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Слайд 8: Updated research scope

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Слайд 9: Survey design

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Слайд 10: Contents

Introduction Research design Results Areas for further research

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Слайд 11: Overview

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Слайд 12: Cluster 1

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Слайд 13: Cluster 1

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Слайд 14: Cluster 2

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Слайд 15: Cluster 3

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Слайд 16: Cluster 4

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Слайд 17: Cluster 5

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Слайд 18: Contents

Introduction Research design Results Areas for further research

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Последний слайд презентации: Slow fashion: Cluster 5

Findings for further test Awareness part can be much improved Some recommendations for business

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