Performed by: Ganbat Khaliun Supervised by: Kovaleva E.B.
Employees : Are more loyal to a company with good reputation. Help with recruiting Investors and business partners : Will take risk in a company that they can thrust based upon its reputation. (More than 90% think about reputation in investment decisions: 40% care about reputation, 50% care partially). Lawmakers and regulators: Reputation can help lessen the legal burden on a company. Public at large: Preserve ―social license‖ to operate Customers and suppliers: Support loyalty to company Competition: Barrier to entry
Building a financial institution's reputation may take years, but it certainly can be damaged or even destroyed very quickly. Reputational risk exists in a combination of factors that financial institutions face every day
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