Презентация на тему: MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal

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MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal analysis, strategy choice
Tools for professional SWOT-analysis
Tools for professional SWOT-analysis
Questions to be answered before check list development
Questions to be answered before check list development
Recommendations
Dr. Rensis Likert
Five-Point Scales: samples
Five-Point Scales: samples
Five-Point Scales: samples
MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal
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Первый слайд презентации: MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal analysis, strategy choice

Dr. Prof. Aleksandr Kozlov 25/10/201 6

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Слайд 2: Tools for professional SWOT-analysis

The goal of the professional tools development is to receive the quantitative results of SWOT analysis which is necessary to fix the strategic position of your company on the strategy selection matrix 2 AVK SPbPU

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Слайд 3: Tools for professional SWOT-analysis

Specified check-lists Questions for Internal Analysis According to areas to be analyzed (management functions) Questions for External Analysis GETS, PESTEL 5-forces model 3 AVK SPbPU

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Слайд 4: Questions to be answered before check list development

What are your goals? What do you seek to achieve as a result of this analysis? Are you looking for a macro level perspective affecting the entire company or a micro level view of a department? How broad or narrow is the scope of your SWOT analysis? It helps to establish the scope and communicate that with the participants up front. What types of questions to you seek to answer? AVK SPbPU 4

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Слайд 5: Questions to be answered before check list development

What will be the criteria for comparison for internal analysis? What is the scale to be used to digitalize the results Who are the desired participants? Is this a solo exercise or do you seek to engage a team of stakeholders, perhaps the executive team or a product team. If it’s a team SWOT analysis, here are some additional planning considerations. AVK SPbPU 5

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Слайд 6: Recommendations

Scale to be used is five-level one (Likert scale) In a “good” Likert scale, the scale is balanced (equal amounts of positive and negative positions) on both sides of a neutral option, creating a less biased measurement. The actual scale labels, as well as the numeric scale itself, may vary To formulate questions in a way which helps to answer according to the options proposed by the scale AVK SPbPU 6

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Слайд 7: Dr. Rensis Likert

Dr. Rensis Likert (1903 - 1981) The original idea for the Likert scale is found in Rensis Likert’s 1932 article in Archive of psychology titled “ A technique for the measurement of Attitudes”. This idea was expanded by Likert’s 1934 Journal of social psychology article titled “ A simple and Reliable method of scoring the Thurstone Attitude Scales” AVK SPbPU 7

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Слайд 8: Five-Point Scales: samples

Much better Somewhat better Stayed the same Somewhat worse Much worse Very High Above Average Average Below Average Very Low Strongly Agree Agree Undecided Disagree Strongly Disagree Excellent Above Average Average Below Average Very Poor AVK SPbPU 8

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Слайд 9: Five-Point Scales: samples

Very good Good Fair Poor Very poor Much higher Higher About the same Lower Much lower Almost always Often Sometimes Seldom Never Extremely Very Moderately Slightly Not at all AVK SPbPU 9

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Слайд 10: Five-Point Scales: samples

Very satisfied Satisfied Neither Dissatisfied Very dissatisfied Very important Important Fairly important Slightly important Not important AVK SPbPU 10

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Последний слайд презентации: MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal

5 4 3 2 1 Производство Высок ли процент старого оборудования (старше 20 лет)? Высок ли процент оборудования с ЧПУ? Высок ли коэффициент загрузки оборудования? Высок ли коэффициент готовности оборудования? 30. Насколько велика длительность производственного цикла? 31. Насколько велик процент времени обработки в общей длительности производственного цикла? Полнота информационной базы нормирования производственного процесса? Наличие узких мест производства и методов их расшивки? AVK SPbPU 11

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