Первый слайд презентации: Introduction to business First meeting
Łukasz Konopielko email@example.com
Слайд 2: Organizational issues
Key aims of the course Meetings organization Textbook Schedule Requirements and grading Each student presents either case or game From time to time short papers to be submitted during next lecture Active participation appreciated!
Слайд 3: Case study (30% of grade)
Case studies will be appointed, according to language abilities. Additionally, some case studies would be allocated on the base of the field trips (if confirmed). Deadline for case study paper submission: penultimate class.
Слайд 4: Economic games ( experiments - 20%)
Suggested list on: http://www.marietta.edu/~delemeeg/games/ You may wish to find your own one, or even design it! It is acceptable as long as you can evidence it and properly describe it. You have to: understand theoretical base for the game (what is this game for? e xpected outcome etc) Run selected game (thus it’s good to do this during classes) Describe both above as well as results and conclusions Deadlines : 1. Game proposal: next class ( with short pape r ). 2. Final paper submission: before exam. Lack of paper on case or game excludes from exam!!!
Слайд 5: Presentation delivery
You won’t sell yourself if you: Don’t know your subject matter Can’t remember what you are going to say Repeat the same thing over and over again Speak too quietly or too quickly Use confusing jargon Give a mass of confusing and complicated facts Can’t answer questions Look awful /based on C.Carysoforth at al. „Business” 1993/.
Слайд 6: More on presentation /by Mihai Budiu/
Clear introduction Avoid details Only one concluding slide or paragraph Humor is useful Don't put useless information in graphs Less is better Human attention is very limited !!
Слайд 7: Bibligraphy (references)
A BIBLIOGRAPHY is a list of sources used by the writer of a research paper, including books, encyclopedias, newspapers, magazines, pamphlets, interviews, and electronic media. All the sources used are listed alphabetically. All used sources must be attributed!! Also internet-based. Always try to figure out who the AUTHOR of the web site/page is and where this person got his/her information in order to determine the RELIABILITY of the data. There are many personal interest pages out there that are not trustworthy.
Слайд 8: More on bibliography
"Creature Feature: Ants." Arizona-Sonora Desert Museum. Arizona-Sonora Desert Museum. 25 Jan. 2004 <http://www.desertmuseum.org/kids/features_ants.html>. So: "Title of the part/page." Name of the entire site. Publication information (sponsoring company, organization, institution, etc.) Date of Access <URL>. Any citation or data quoted, or even trans formed citation must be clearly marked in text allowing for identifying its source !!!
Слайд 9: Now get back to b usiness !
Business economics – mainly on FIRMS Three aspects: External influences on the firm (business environment) Internal decision of the firm The external effects of business makin g Study of business will involve three types of activity : - description - analysis - recommendations
Слайд 10: The business environment
Political/legal factors Economic factors (microeconomic and macroeconomic environment) Social/cultural factors Technological factors PEST analysis – political, economic, social and technological. The behavior and performance of firms is affected by the business environment (PEST).
Слайд 11: Structure of industry
Three broad categories: Primary production. The production and extraction of natural resources plus agriculture Secondary production. The production from manufacturing and construction sectors of the economy Tertiary production. The production from the service sector of the economy. Simplified distinction: production, agriculture and services
Слайд 12: Industry
Group of firms that produce a particular category of product. Industrial sector – a grouping of industries producing similar products or delivering similar services. Industrial concentration – the degree to which an industry is dominated by large business enterprises. How to measure? Share of the 3 (5,10) largest firms in the industry. Can be mis leading … Better index. Most popular: Herfindahl index
Слайд 13: Herfindahl index
A measure of industry concentration. The value of the index is the sum of the squares of the market shares of all firms in an industry. Higher values indicate greater concentration. where s i is the market share of firm i in the market, and n is the number of firms.
Последний слайд презентации: Introduction to business First meeting: Short paper for next lecture
Each student should write short (not too short…) paper on: Give some examples (2-3) of things we might learn about the likely behavior and performance of business in an industry by knowing something about the industry concentration of that industry. Paper will not be graded, however it must be turned in at the beginning of next meeting.