Первый слайд презентации: Current market situation
Premium and super-premium segments are increasing market share. Chained players maintained their leading positions in beauty specialist retailing The strongest growth is in the largest cities of the country Personal care products have the highest increase in v olume terms. A dvanced and sophisticated products are in increasing demand S un care and baby care maintained notable growth due to the low consumer base Sales of beauty and personal care are positively affect by the improved economic situation in the country. Strong growth of demand was underpinned by the vast number of new added-value launches with increased purchasing power I ncreasing number of people start using niche products, such as anti-agers, medicated skin care and men’s grooming products. Growing hygiene awareness and consumer education drive sales of sun protection and niche oral care products, such as dental floss and mouthwashes. Highest increase in sales of premium products is in fragrances. The new legislation resulted in increased costs and time required for introducing new products to the market. Moscow remained one of the most important and competitive markets for the leading companies active in the beauty and personal care market in Russia. Domestic companies barely compete with multinationals in Moscow. Russian beauty and personal care market is far from saturation. The personal care market in Russia is gradually approaching saturation. Brand reputation r emain another key factor, when choosing cosmetics and fragrances in Moscow.
Слайд 2: Market evolution
Expected 4 % constant value CAGR Premium cosmetics demonstrate further growth to increase market share in coming years. Sun care, baby care and fragrances are predicted to see the greatest increases over 2011-2015 The Russian economy is well-placed for further growth in coming years The beauty and personal care environment is predicted to see a steady 4 % constant value CAGR over 2011-2015 Consumers will become more demanding and seek better quality products, greater sophistication and product cross-benefits. D omestic players will face increasing pressure to survive the tough competition posed by the multinationals. Beauty specialist retailers will continue to expand and enjoy the growing number of customers
Последний слайд презентации: Current market situation: Who are the consumers that buy beauty products in the retail distribution? Who buys what ?
Consumer s with good spending power, confident in the stability of their personal financial situation; C onsumers, who willing to pamper themselves and prefer more advanced and sophisticated products; Women, who consider beauty products as necessities; N umber of people using niche products, such as anti-agers, medicated skin care; Men, who use men`s grooming products; People with good hygiene awareness and consumer education buy in increasing frequency sun protection and niche oral care products, such as dental floss and mouthwashes ; Urban consumers with high living standards, who seek better quality products, greater sophistication and product cross-benefits. Consumers, who visit beauty specialist retailers, attracted by glossy stands, various promotions and the possibility to obtain professional advice from the beauty shop consultants. People, who take care of their health; Women in Moscow consider “ looking good ” a key competitive factor when searching for a job or when looking for a partner. Women who like apparel and visiting beauty salons. Consumers are more open to innovations: using iPhones and smart phones and prefer using innovative cosmetics.