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Creation of a regional political talk-show (case study in television program “Sevastopol decides”) Katerina Brega Undergraduate in media communication
The relevance of the research. Although there is a lot of information about creation of the talk shows on national TV, there is a lack of knowledge about the strategies of a talk show development for regional TV broadcasting. In addition, there is a request for regional TV talk shows by local audience: 43 % of viewers are dissatisfied with information which is not explained or discussed on the Sevastopol television. 17 % of viewers complain on the lack of entertaining content on Sevastopol TV channels.
The object of the research – political talk-show on the regional broadcasting. The subject of the research – creative and technical instruments for creation of a regional political talk-show for television. The purpose of out study – to develop a strategy of a creation of a successful regional political talk-show for television broadcasting.
The empirical basis of the study was the scripts of talk show “Sevastopol decides”, statistics (TV ratings of Sevastopol television channels), Mediascope studies, “Sevastopol decides ” episodes.
Talk show is a television or radio show in which various topics are discussed informally and listeners, viewers, or the studio audience are invited to participate in the discussion.
Political talk shows are all characterized by informal and unscripted discussion. Political talk shows are constructed as spontaneous and informal but are in fact rigidly structured. It is claimed that they offer a space for political commentary that allows audiences to form their own political views, but critics claim that political talk shows do not inspire healthy political debate and instead focus on trivial matters.
“Sevastopol decides” is a political talk show where the host together with experts discuss actual Sevastopol problems (ecology, transport, housing and communal services, etc ). The broadcasting is everyday live on air. The discussion is based on controversial opinions of political antipodes. The program is interactive and involves a lot of social media means (review of the comments and posts in social networks, digital polls, etc ). The concept of the talk show:
Date Topic Audience coverage 15.08.2019 Sevastopol – metropolis 5 404 16.08.2019 Transport 6 166 19.08.2019 Housing and communal services 5 492 20.08.19 The silence law 6 077 21.08.2019 Houses -killers 5 779 22.08.2019 People with disabilities rights 5 583 23.08.2019 Elections 5 651 26.08.2019 A tree or a life? 4 947 27.08.2019 Manipulation of a choice 4 768 28.08.2019 Professional civil activists 6 034 29.08.2019 Garbage occupation 5 000 30.08.2019 The parties programmes 6 372 02.09.2019 The development of Balaclava and Inkerman 6 356 03.09.2019 Health care 5 751 04- 05. 09.2019 Elections 8 960 The most popular episodes are devoted to social problems (housing and communal service, transport, etc ).