Первый слайд презентации
COMMUNICATIVE STRATEGIES FOR BRAND PROMOTION IN SOCIAL MEDIA ON THE EXAMPLE OF TIKTOK PLATFORM Presented by Veronica Konoplyanik Darya Meleshko
Слайд 2: NOWADAYS
№ 1 app among generation Z and millennials IN 2018 Began its life as a moderately successful video-sharing app m ore than 1, 5 billion downloads 500 million of active users a dvertising campaigns for well-known brands
THE MOST SUCCESSFUL STRATEGIES HASHTAG CHALLENGES Dance music producer and DJ, Alan Walker utilized TikTok to help market his song, “Different World.” Walker asked fans to record themselves doing their part for the environment with the hashtag # DifferentWorld. The creators of the 60 best videos received prizes for their efforts.
USER GENERATED CONTENT Generation Z far prefers to be involved. If you can find a way to encourage your customers to share videos of themselves using or interacting with your products in some way, you’re likely to get a high buy-in.
TRADITIONAL INFLUENCER MARKETING A ll the influence marketing techniques you see on other video-based platforms, such as YouTube, work on TikTok, too.
REXONA`S ADVERTIZING CAMPAIGN ON TIKTOK The objective a viral campaign that could resonate with younger consumers The solution Hashtag Challenge (# RexonaChallenge ) with a top influencer The results 93 million video views in just 6 days 156,000 videos generated 14,000 followers
SOCIAL MEDIA WHY ADVERTISING ON TIKTOK IS WAY MORE EFFICIENT IN CONTRAST TO OTHER SOCIAL PLATFORMS ?