Слайд 2: Goals :
Deﬁne communication, mass communication, mass media and culture; Describe the relationships among communication, mass communication, culture, and those who live in the culture; Evaluate the impact of technology and economics on those relationships; List the components of media literacy; Identify key skills required for developing media literacy;
Слайд 4: Communication, mass communication, mass media, and culture
Слайд 5: Communication
It's nearly impossible to go through a day without the use of communication. Communication is sending and receiving information between two or more people. M ass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee.
Слайд 6: Mass media
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
Слайд 7: Relationship among communication, mass communication and culture
C ultures are created through communication ; that is, communication is the means of human interaction through which cultural characteristics — whether customs, roles, rules, rituals, laws, or other patterns — are created and shared. Without communication and communication media, it would be impossible to preserve and pass along cultural characteristics from one place and time to another. To understand the implications of th e communication-culture relationship, it is necessary to think in terms of ongoing communication processes rather than a single communication event.
Слайд 8: I mpact of technology and economics on the relationship among culture and communication
Current word offers countless possibilities for communication, and economical relations are more important than ever. Mass media is in the best state i t has ever been, with the information available in almost any form imaginable. Pursuit of economical growth, made the communication between cultures common, and technology made the process easier.
Слайд 9: Main components of media literacy
Media messages are constructed Media messages share a point of view Different media use special techniques Different people interpret media differently Many people today can create media
Слайд 10: K ey skills required for developing media literacy
We can identify 4 essential skills for media literacy: Slowing down in a fast-paced world Finding the source (s) Exploring media as a creator Understanding bias